TD - Mag Ads Research 1

The Pussycat dolls have been featured in a wide variety of magazines. They Have featured the most in magazines such as :

• Now 

• Reveal

• Glamour

• OK

These are all the same genre of magazine. They are Gossip Magazines targeted at mainly middle aged women. Magazines such as Glamour target our target audience teens. OK magazines also brings in our secondary target audience middle aged men and women as this is more advanced reading. These are the magazine ads we have found in the UK. In the Us they have been featured in a wider variety of magazines such as USmagazine to the People magazine.


About GlamourGlamour is a women's magazine published by Condé Nast Publications. Founded in 1939 in the United States, it was originally called Glamour of Hollywood.Local editions are now published in numerous countries including the United Kingdom, United States, France, Italy, Germany, Spain, Russia, Greece, Poland, South Africa, Brazil,Hungary, Romania, Bulgaria, Netherlands, Mexico. In most cases it is a monthly publication. The magazine became a global hit.It targets women 18–49 (with the median age of 33.5) and reaches a subscription audience of 1,411,061 readers in the United States. Its circulation on news stands is 986,447, making the total average paid circulation: 2,397,508.Glamour is an example of why the Pussycat dolls are known all over the world due to magazines such as this been spread so widely. (SOURCE)

It is a weekly magazine in the UK, with a regular circulation of 384,356. It is a mix of celebrity news, gossip and fashion and is primarily aimed at women. It also features movie and music reviews, real life stories, shopping and style feature together with major celebrity interviews. (SOURCE)With over 1.2 million unique users and 9.8 million page impressions every month www.nowmagazine.co.uk is the UK's third biggest women's lifestyle site (Hitwise 2012). The site is home to all the latest celebrity and style news, galleries, videos and blogs add to the user experience, with unique insight and behind-the-scenes coverage making it a key touch point for the Now brand. (SOURCE)

Past Mag Ads by The Pussycat Dolls

advertisement tour dates

 This advertisement would be a good example to take reference from as a lot of artists advertise their tours as well as their album, and it is something we should consider. The arenas shown in the advertisements are ones we would realistically use as well.

On all the advertisements I have seen the colour scheme has been black and red. Their logo is always shown and as the majority of the advertisements are from their doll domination album and tour so the album cover of them on motorbikes are from that.

advertisement

The background seems to be green screened in and the picture of the girls is heavily photoshopped and airbrushed.

QR codes are not shown here but as these aren't very recent ads the need for them would have been as current as it is today.

By showing the girls on a motor bike it also helps the advertisement appeal to men, along with the minimal clothing reinforcing the male gaze theory.

KH - Magazine Conventions

Magazine adverts are used to promote the artist and sell their material. It is important for the advert to be eye catching, so that readers will observe the advert and notice the artist and consider buying the product.

To create a successful advertisement, there are many conventions that should be included, to provide the reader with information about the product:

• Artist name
• Image of album cover; this provides an eye catching element and means that the readers will know what it looks like when going to buy it if that's what they choose. 
• The release date
• Where you can purchase it; online companies e.g. amazon, iTunes
• Record label logo

The advertisement needs to have some relation to the music video so that a constant link is maintained and the audience can understand the mag ad.

MJ - Contacting Record Label

Requesting Permission from Rights Holder

We contacted Interscope Records to ask permission to use the track "When I Grow Up". Below is a screenshot of our email.

our email

KH - Digipak Research

List of Albums

Previous Albums:
On September 13, 2005, they released the album PCD. The album included dance-pop songs with their burlesque style, as well as tributes and covers. This album sold over 10 million copies worldwide and is one of the best selling albums by a girl group. The album featured 6 singles and a further 6 tracks. The revised edition also featured a further 3 tracks.

PCD Album Artwork

On September 19, 2008, Doll Domination was released. When I Grow Up proved to be the most successful single to come from the album, but the album itself did not do as well as previous albums. Throughout 2009 the album was re-released and Doll Domination 2.0 and 3.0 were created. 5 million copies of the album have been sold worldwide.

Doll Domination Album Artwork

TD - Digipak Idea

Our idea for our digi packs is to have silhouettes of the girls on the front as adults and on the back them younger.We think this will be very simple yet effective. We will have the digi pack very colourful yet very girly to link with our theme. We have looked at albums previously by the pussycat dolls to build up our knowledge of what makes a successful one. We got our idea from this, to have the girls posing in positions like in our video.

we are going to have the girls in black . we will do this on photoshop and cut them out change to black then put onto a background of our choice. We have looked at backgrounds such as our performance scenes. We decided for the older pussycat dolls to be on plain background and the youngers also to be on plain background make them stand out. On the front also we will have sparkles to make it girly and our logo.
For the inside we though of having it busier than the front we thought we could have the red carpet and limo fading into the park or the school as a young scene of the girls when they are younger. This will be in bright colours and we will make it girly and have sparkles all on it.which we will create on photoshop.

MJ - Fan/Genre Forums we will use

Here is a list of all of the fan forums we have used to get a better idea of who our target audience for our music video;

http://www.fanpop.com/clubs/the-pussycat-dolls

http://www.pcdworld.co.uk/

http://pcd.forumcommunity.net/

http://www.popjustice.com/forum/threads/14095-The-Pussycat-Dolls-General-Discussion/page65

MJ - Magazine Ad - Competition

Our magazine ads will feature a worldwide competition, where someone has the chance to win a place in The Pussycat Dolls' next music video. This links in with our work at the Creative Arts Evening, where we asked willing participants to perform a part of simple choreography from our music video. 

Rough Cut Feedback

We got feedback from our colleagues who are n the age bracket of out target audience to give us feedback on our first rough cut.

1. They thought that the colour used at the start of the video used in editing to create a coloured tint over the characters was too vibrant, and may be more effective if toned down and had more of a subtle effect.

2. The cat walk section for the older pussycat dolls had messy mise-en-scene, for example you can see a car parked in the back right hand side of the shot, and they suggested that this part should be reshot because of this. They also thought that for the catwalk section the older and younger PCD should be in the same location so that the transitions between them are smoother. Framing also needs to be improved on this section.

3. They liked the skatepark section and thought it worked well.

4. They also thought that the narrative didn't come across. As we explained the basic narrative before them watching it, they had some idea of what we were aiming for, however they thought that the older girls fame wasn't anchored enough and we should further reinforce it using mise-en-scene such as a limo and red carpet. We could also show paparazzi and and crowds.

5. They thought that the increased pace in editing as the video progressed also worked well. Also the childish connotations of the hairspray can work well and more of this should be included.

6.  They thought that the colour distinction between the girls should be more obvious and we should consider making the older girls more sexualised with what they are wearing. By increasing the male gaze we could do this by doing more close ups on heels and legs.

7. We should also consider humiliating a boy in the video. By doing this we are making us look more powerful and includes some humour. It also makes the girls look more desirable.

Rough Cut 1

This is our first rough cut. By doing this rough cut it has given us a better idea of what does and doesn't work and if anything should be reshot. It also gives us a video to get audience feedback from as it is a good representation of what we want our final video to be like.

Instagram

On our instagram we have started posting pictures of us editing and introduced the group. We have added multiple hash tags to each so we are easily findable to any who supports PCD or are interested in our work. From instagram you can also upload pictures straight to twitter also so we can keep all out social media platforms well updated.

screenshot from instagram

Digipak Experimenting

For the front cover of our digipak we have been experimenting with cutting out the girls in the picture and putting us on a different more effective background. We also plan t experiment with black and white and silhouettes. 

Here is our first try and cutting round the girls using Adobe Photoshop. 

experimenting 

TD - Our Viral Vid Concept

Our viral vid idea is to use the basic dance and choreography we have created and get others to send us there clips of the dance or something similar to the chorus of the song when i grow up. Our idea also is to have people laying the track via musical instruments or singing.

We decided it doesn't have to be exactly the same but the idea of people to send in their own dance or something similar to it. We used creative arts evening to experiment this where we invited people to learn a small part of the choreography from our performance footage in our video. This was basic and very easy to learn. This also proved very successful as we got a lot of people and teachers involved.

Cast Feedback

After our shoot with the younger PCD we asked them about how we found the shoot and working with us on the video. We got positive feedback and they all enjoyed working with us and are excited to see the final result.

TD - Artist Profile in 2013

Nicole 2013

The girl band have broken up now however they have all become successful within the music and tv industry. Nicole Shertzinger left and launched her own career in the music industry as a solo artist . Today she is very successful. She has 19 singles and 2 albums as a solo artist. She has also had number ones in UK , US and Ireland. She is most Famous for her Single 'dont hold you breath'.she has also featured in a number of other songs such as heart beat and missing you.
After the disbandment of The Pussycat Dolls in 2010, Scherzinger collaborated withEnrique Iglesias on "Heartbeat" which became a moderate hit worldwide. It was later included on her debut studio album, Killer Love (2011), which produced five singles, including top-ten hits "Poison", "Don't Hold Your Breath" and "Right There". "Try With Me" became Scherzinger's tenth top twenty single on the UK Singles Chart, entering at number eighteen in 2011,^[whereas "Don't Hold Your Breath" was launched at the top of the same chart, becoming Scherzinger's longest running single at the pole position of that chart.

ashley roberts 2013

Another band member today is Ashley Roberts. Who is mainly famous for becoming runner up on popular reality tv series im a celebrity in the year of 2012. This fairly recent. After her success she has then gone on to present on several tv shows including this morning. She also has started her own brands within makeup as well as modelling for loreal and more. She left the pussycat dolls wanting to pursue her own career in dancing and singing but in 2010 she later joined reality tv series Dancing on ice where she judged on the panel for 2 years.

Melody Thornton 2013

Melody Thornton left when the band broke up to become a solo artist. She was second to lead vocalist alongside nicole.As of 2010, Thornton has departed from the group to focus on her solo career. Thornton's first mixtape, P.O.Y.B.L was released March 15, 2012. Thornton is currently working on her debut solo album. She has featured in songs with timberland and backing in the song bullet proof. She has also been in the top 40 charts in both new zealand and australia. She currently has picked up a film career in step up films as a dancer and in popstar to opera star. She is currently working on her new solo album.

Jessica Lynn Sutta  is an American singer, dancer, song writer and actress. She is best known as a member of the American pop girl group and dance ensemble, the Pussycat Dolls. She left the group in January 2010 to embark her solo career. Sutta's debut single, Show Me, reached number 1 on the Billboard Hot Dance Charts in the United States. She is currently finishing her debut solo album Sutta Pop which is expected to be released in 2013.She has had a successful career and had many dance number ones in uk and the us.

Kimberly Kaye Wyatt is an American singer, dancer, choreographer and television personality. She is best known as a former member of the American pop/R&Bgirl group and dance ensemble the Pussycat Dolls. She joined the Pussycat Dolls in 2003 and left the group in 2010. She started a new band Her Majesty & The Wolves in 2010. She has had a successful career and had many singles within the top 40 also many other songs she is featured in such as candy. More recently she is a judge on got to dance tv show.

Carmit Bachar is an American singer, dancer,model, actress and showgirl. She was a member of the successful pop/R&B group, thePussycat Dolls and one of the main vocalists of the group.Bachar left the group in February 2008.She is currently a member of electro/pop duo called LadyStation. she has appeared as dancers in several music videos including michael jackson.  She most recently has a career in song writing which has worked well for her. as well as this she has also toured with beyonce as a backing dancer.


Today the girls are still friends and have made appearances together. There has also been talk about them getting back together. The pussycat dolls Reborn. is a band that have been around for ages they have been popular in america but we have not heard alot about them in england. There however is talk about them never been as good as the pussycat dolls such as having the same name as them and same looks.

TD - Lyrics and Background

Lyrics 

Boys call you sexy
And you don't care what they say
See, every time you turn around
They screaming your name

Boys call you sexy
And you don't care what they say
See, every time you turn around
They screaming your name

Now I've got a confession
When I was young I wanted attention
And I promised myself that I'd do anything
Anything at all for them to notice me

But I ain't complaining
We all wanna be famous
So go ahead and say what you wanna say

You don't know what it's like to be nameless
Want them to know what your name is
'Cause see when I was younger I would say

When I grow up, I wanna be famous
I wanna be a star, I wanna be in movies
When I grow up, I wanna see the world
Drive nice cars, I wanna have groupies

When I grow up, be on TV
People know me, be on magazines
When I grow up, fresh and clean
Number one chick when I step out on the scene

But be careful what you wish for
'Cause you just might get it
'Cause you just might get it
'Cause you just might get it

But be careful what you wish for
'Cause you just might get it
'Cause you just might get it
'Cause you just might get it

They used to tell me I was silly
Until I popped up on the TV
I always wanted to be a superstar
And knew that singing songs would get me this far

But I ain't complaining
We all wanna be famous
So go ahead and say what you wanna say

You don't know what it's like to be nameless
Want them to know what your name is
'Cause see, when I was younger I would say

When I grow up, I wanna be famous
I wanna be a star, I wanna be in movies
When I grow up, I wanna see the world
Drive nice cars, I wanna have groupies

When I grow up, be on TV
People know me, be on magazines
When I grow up, fresh and clean
Number one chick when I step out on the scene

But be careful what you wish for
'Cause you just might get it
'Cause you just might get it
'Cause you just might get it

But be careful what you wish for
'Cause you just might get it
'Cause you just might get it
'Cause you just might get it

I see them staring at me
Ooh I'm a trendsetter
Yes this is true 'cause what I do
No one can do it better

You can talk about me
'Cause I'm a hot topic
I see you watching me, watching me
And I know you want it

When I grow up, I wanna be famous
I wanna be a star, I wanna be in movies
When I grow up, I wanna see the world
Drive nice cars, I wanna have groupies

When I grow up, be on TV
People know me, be on magazines
When I grow up, fresh and clean
Number one chick when I step out on the scene

But be careful what you wish for
'Cause you just might get it
'Cause you just might get it
'Cause you just might get it

But be careful what you wish for
'Cause you just might get it
'Cause you just might get it
'Cause you just might get it

When I grow up, I wanna be famous
I wanna be a star, I wanna be in movies
When I grow up, I wanna see the world
Drive nice cars, I wanna have groupies
When I grow up, be on TV
People know me, be on magazines
When I grow up, fresh and clean
Number one chick when I step out on the scene
When I step out on the scene

But be careful what you wish for
'Cause you just might get it
'Cause you just might get it
'Cause you just might get it

But be careful what you wish for
'Cause you just might get it
'Cause you just might get it
'Cause you just might get it

Background of the song  

"When I Grow Up" was one of several songs that were originally recorded by Scherzinger during the Her Name Is Nicole sessions, the others being "Happily Never After", "Who's Gonna Love You" and "I Hate This Part, that appears on Doll Domination Scherzinger cited that she felt as if the songs were more suited as a Pussycat Dolls song than her own."When I Grow Up" was written by Theron and Timothy Thomas, along with Rodney "Darkchild" Jerkins, who also produced the song.

Target Audience: Example fact file/profile

Our primary target audience is 12-24 year old girls. Here is an example of a fact file/social media profile of our 'typical' primary target audience.

Why we chose these characteristics
14 is an age in the middle of our target audience so this is who is our direct targets. Even though The Pussycat Dolls are an American girl group we put this example as living in the UK as PCD are a world wide known band and Nicole Sherzinger is a judge on the UK X Factor. For interests we chose these two as they are stereotypically things that teenage girls enjoy doing and both are seen in our music video because of this and because it is so relatable to teenage girls. Her hobbies, dancing and singing, are written because they would be likely to be interested in these and music if they listen and follow the PCD. Their favourite TV shows are popular reality TV shows such as Xfactor (Nicole is a judge on) and I'm a celebrity get me out of here another member of the PCD was on last year. Their celebrity crush is James Arthur who was one of Nicole's acts on the Xfactor last year and is very current and popular with teenagers.

Our Production Company Name

The name for our production company is MKTP Productions.

We chose this name because it is simple and therefore easy for people to remember. It also sounds professional and is straight to the point. Since deciding the name we have been able to create a facebook, twitter and instagram for our company so we can easily be found on many social media platforms.

instagram logo

facebook

twitter

The links to all our social media is at the top of the blog.

MJ - Idea Update 3 - Choreography

On Thursday 28th,  Poppy showed and taught us the choreography for our music video. As it is fairly simple, we can also use some of the routine for our viral video idea.