Make up

Atomic Kitten (performance section)

atomic kitten - whole again

Looking at past atomic kitten videos they have a common theme across their make up. They tend to keep it done up, like they are clearly wearing make up, but still relatively natural compared to big Amercian glamorous girl groups. There make up does obviously depend on the setting and is appropriate to the location they are in and the time of day. We plan to do this also, and as our locations are all during day time we plan to keep the make up natural but very crisp, neat and put together.

atomic kitten - it's ok

Jess 'the girlfriend' (narrative section)

natural make up

We plan to keep Jess' make up also natural in the narrative section. We want her character to be as relatable to the target audience as possible, so by keeping her make up natural it is more realistic to the situation than if she was wearing a lot of make and looked very done up. It also makes the relationship look more realistic as if they were very happy she wouldn't feel as if she had to go to great amounts of effort to still impress him. When the couple break up, Jess needs to look sad so again if she had a full face of make up it would make her look too together like the break up wasn't effecting her. By having less make up on it shows that she may be struggling more and torn apart and upset still.

Requesting permission from record label - atomic kitten 'it's OK'

Here is a screenshot of the email we sent to the contact email at Virgin Records, the record label for Atomic Kitten.

Casting for the Narrative

Our narrative section will be about a couple and flashing back to when they are in love and breaking up. We wanted good actors for this, that could convincingly act like they are in love. Because of this we decided to use an actual couple, as it will look more realistic. We chose the  'everyday' looking couple, and made sure they didn't come across as being overly glamourous or their relationship looking fake. By doing this our couple becomes more relatable to the audience who may be in a similar situation.

THE 'GIRLFRIEND'

THE 'BOYFRIEND'

on the right

Together:

Podcast 4 - Repitch

This podcast is about our repitch and feedback from it.

KH - Track Timing Sheet - 'It's Ok'

Track Timing Sheet, Atomic Kitten - It's OK from keh96

Podcast 3: Idea Change

This is a podcast about our change of idea.

Re- Pitch Video: New Idea

The track we have chosen to do is 'It's Ok' by Atomic Kitten. It's a pop song, and the lyrics talk about a break up, which we plan to reflect in our video. We plan to use a mixture of narrative and performance. The narrative part of the video involves a couple breaking up with flash backs to when they were happy and in love. The performance section will be the three members of the girl group lip syncing and doing some basic dancing. The couple will be wearing 3 different outfit to help show the difference between the flashbacks and the current day. Their outfits will be casual and will change with the different situation they are in, from a romantic dinner to walking the dog. The girl group will also be wearing a number of outfits as this is a common convention in girl group videos. These outfits will not be the same for every member but will differ in either style or colour, but they will be recognisably similar. You can see this concept portrayed in The Saturdays videos where they have individual colours for the different colours. We also wish to use The Spice Girls as inspiration on their image as they still have clear individualities and their personalities are still projected through what they are wearing. The couples location will be mainly set in a house, but also the countryside as this will create interesting shots, backgrounds and framing opportunities. The performance location will also be partly be in a rural setting but also a studio type setting with a plain background. Atomic Kitten have done this a number of times with a plain white or black backdrop.

MJ - Idea Update 3 - Song Change

We decided as a group after receiving feedback from our target audience that we should change our track from The Pussycat Dolls - When I Grow Up to Atomic Kitten - It's Ok (lyrics here)

We are keeping the pop girl-band aspect of the video the same, however the mood of the song is very different. The

The new narrative of the video follows a couple in love, before something bad happens and they break up. This couple will be separate from the three members of the band. The performance footage will be the band lip-syncing layered over the narrative shots.

Teaser Mag Ad - Dresses experimentation

Another teaser mag ad idea we had was to show the girls dresses. When editing the picture with all the colours shown in the dresses we became unsure about the appropriate font colour to choose. We are going to put this to our audience and get feedback from them. We plan to ask people as well as putting the post on fan forums and the pics on instagram to get as much feedback as possible. By doing this we are also giving our audience hints into what we are planning. 

Here are some of our colour options: 

yellow - no outline

pink

white

purple 

yellow

Teaser Mag Ads Improved

Following on from feedback we decided to make a few changes to the teaser mag ads. Firstly, we have changed the colour of 'coming soon' to match the lipstick on the mirror. We have also taken off the twitter and instagram and just included the QR code to add more mystery as they are just initial teasers. I also edited out some of the dust and marks on the dressing table picture to make it look neater and more professional.

Set Dressing for Teaser Mag Ads

For the teaser mag ad we had to set dress the room we used to make it look effective as possible. This involved taking down pictures that were in the reflection of any mirrors, as well as removing excess items so that the the pictures didn't look cluttered. We also then carefully chose what we wanted in shot and positioned them to make the framing look effective and also give subtle hints about the song and album. We did this through displaying tiaras, shoes and other signifiers along with writing on the mirrors in lipstick.

Here are some pictures of before and after we set dressed the room:

after

before

after

before

Teaser Mag Ad 3

This is the 3rd teaser mag ad, we also plan to do one with the girls dresses hung up in a row. This one anchors how the younger girls want to be famous by putting make up on. Again the song is written on the mirror in lipstick. When editing I used effects such as brightening and contrast to make the colours, especially the written lipstick, stand out. I also made the edges fade to make the picture look less harsh.

Teaser Mag Ad 2

This is our second teaser mag ad, made in the same way as the previous one. In this one we reveal more information by the song name being written in lipstick on the mirror. There are also signifiers of the younger girls in the video from the mise-en-scene, for examples the jewellery box and tiara.

Teaser Mag Ad 1

We decided that we would release a number of magazine ads, starting with 'teaser' ads and gradually adding more information until our final mag ad with tour dates on and all the info.

Here is a trial example. These are just sample shoes used as we would want to show the PCD individual colours here but this is an idea we can get feedback from our target audience on. To make this I used picture editing software and the font that the PCD use to help hint to the audience.

trial ad

We have included a QR code here leading to MKTP productions blog and twitter and blogger icons so the audience can search for us on social media.

Rough Cut 2

MJ - Audience Feedback 1 - Dancing Shots

We made a short video for our Target Audience to watch, to get their opinions on which shots would look the most effective in our music video.

Promoting MKTP and RoughCut

To help promote MKTP Productions and try and gain more audience feedback on our rough cuts, I tweeted fan accounts on twitter for PCD. I also tweeted the band members in hope that they might reply as this would hopefully increase our amount of followers. By having more people follow our progression towards the final cut of our music video we are more likely to get lots of constructive criticism and therefore a better end result. As the fans of the original PCD are in our primary target audience age bracket and like the music and that genre we are getting feedback from who matters. This along with us posting on multiple forums such as fan pop help us to gain as much feedback as possible.

our tweets

who we follow

KH - Mag Ad Draft 1

Individual magazine ad draft

After researching magazine ad conventions we decided to create a magazine ad featuring an image of the group together and each member individually with their younger partner featured in the video. This creates a relationship between the audience and group as well as promoting the album and video. The idea of having the individual advertisements (seen to the right) makes the audience feel more connected to the group and puts across the idea that the group all respect their fans.
   We looked over past tour dates for the group and saw that they have played at major arenas throughout the world so for our tour we thought it was appropriate to use major arenas and dates that are fairly close together.
   After looking at The Pussycat Dolls' previous albums, we recognised that they use a particular font for the artist name. They use a BudmoJiggler font for the 'Pussycat' and a tudor style font for the 'Dolls', however we struggled to find a similar font for the Dolls so we have improvised with a girly font, although this is open to change. We downloaded the BudmoJiggler font from a website called http://www.dafont.com/budmo.font.
   For this ad, we have stuck to the colour blue, as this is their individual colour which represents them. We enhanced the blue dress and top and added a glow effect to make the photo appear brighter and more eye catching.

Evaluation Question 4 (draft)

KH - Shoot 4 - 12/01/14

Shoot 4 - 12/01/14

On Sunday the 24th we met up with the older cast to shoot more dance and lip syncing footage. We found a brick wall and shot each member of the group lip syncing in front of it. When it comes to editing we had the idea of experimenting with layering graffiti onto the wall, to make it appear more urban. We then shot more dance footage with the group in time, and individual shots.
   After this location, we went to a derelict primary school, which provided a concrete platform perfect for dancing on. We shot various angles and shot types of the group dancing to provide us with more opportunity and variety when editing. This location was good as it was as open space and the mise-en-scene fits in with the urban genre. There were no unwanted objects in the background such as cars and houses.

All in all the shoot went well, as we had shot with the girls before so they already knew the lyrics and dance and therefore knew what to do straight away.