Welcome to my blog, I am working towards producing a music video accompanied by ancillary texts for the track It's OK by Atomic Kitten
OUR TRACK: Atomic Kitten It's OK

Sunday 2 March 2014

KH - Re-Shoot 1 Planning

After we decided upon a completely new idea, we began to extensively plan our re-shoot. Because time and, therefore cast, are limited, we have planned 3 shoots in the next 2 weeks.
   We came up with a clear narrative idea and planned a consecutive turn of events from which we could easily follow, so that when we come to shooting the footage, it makes sense and will hopefully enable us to spend less time working out what we need to do. We then brainstormed good framing opportunities that may be available on the day, to make our footage appear more professional.
   Our first hurdle in planning the first shoot was cast. Because Atomic Kitten are a group of 3, we already had that covered, as we plan on being the group ourselves, with one of us filming. This meant that we only needed a couple for the narrative. We managed to find some friends who were willing to do it, and they are a couple which we anticipate will be more effective and less awkward on screen than if two separate people were thrown together. This will help us to achieve verisimilitude, and the audience will feel more comfortable watching the video.
   For costumes, we decided that they should be casual, to, again, achieve verisimilitude. Having the couple dressed in everyday clothes such as a shirt and jeans for the boy and a skirt and top for the girl means that the audience will be able to relate to them, as it is most likely what our target audience wear on a daily basis. We have asked them to bring 3 outfits too, one for the present and 2 for the different occasions in the past. We also asked the girl to come with her hair natural and makeup natural (yet visible to the camera), to create a normative representation of typical teenage girls.
   The locations we have chosen are both indoors and outdoors. We are going to shoot the narrative footage in a rural village, so the first half of the shoot we will shoot inside, using a living room, bedroom and dining room, then we plan to go outside on a dog walk, down a little lane and along to a duck pond. Scenes in the dining room will be created to anchor the love theme of the song, i.e. with the use of candles and roses, and the bedroom we will be using is purple and girly, anchoring the stereotype of a teenage girl and her bedroom. These locations should work effectively as they are everyday normal locations, which again is a normative representation of the audience's lives.

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