This is our first teaser ad. As our girl group is called 'Atomic Kitten' having a kitten on our teaser ad creates narrative enigma as there is a connection, but it is subtle and may take the audience a while to figure out the link. The QR code on the stomach of the kitten leads to our twitter page, and when reading our tweets it will help anchor the advertisement.
We took this picture of a kitten at one of our friends houses who has a kitten. We then edited it in photoshop to get rid of the dull background and blurred the edges to replicate the fur that editing out the background got rid of.
It is also known that funny cat videos are very popular online, with whole websites dedicated to them. This craze makes our teaser ad even more current and appealing to a larger audience.
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