Welcome to my blog, I am working towards producing a music video accompanied by ancillary texts for the track It's OK by Atomic Kitten
OUR TRACK: Atomic Kitten It's OK

Sunday 9 March 2014

The History of Girl Group Videos and the Genre

The Shirelles
The Girl Group Genre 

The girl group phenomenon first exploded on to the music scene in the early 1960's, when an all-girl quartet from New Jersey called the Shirelles scored a number one hit in 1961 with their classic Will You Love Me Tomorrow. (SOURCE: yahoo voices)

The Andrews Sisters were the most successful of the early girl groups. The Supremes were the most successful of the wave of girl groups of the 1960s, holding 12 number-one singles on The Billboard Hot 100. In later eras the girl group template would be applied to disco,contemporary, R&B, and country-based formats as well as pop. (SOURCE: Wikipedia

bananarama

The 1980's was a revolutionary period in the history of popular music, with a variety of new musical genres that each included valuable contributions from girl groups. The new wave movement saw huge crossover success with The Go Gos, The Bangles, and England's Bananarama. (SOURCE: yahoo voices)



One of the most popular musical acts of the 1990's was an all-girl pop group from England. With larger-than-life personas and huge smashes such as Wannabe and Say You'll Be There, the Spice Girls sparked a music phenomenon that included a major motion picture, big advertising contracts, dolls, video games and much, much more. (SOURCE: yahoo voices)
TLC

Of these later groups, the Spice Girls and TLC are considered the most successful, with the albums Spice by the Spice Girls and CrazySexyCool by TLC being the best-selling albums of all time by a girl group. (SOURCE: wiki)



Music Videos

As I mentioned earlier, the Spice Girls were an extremely influential girl group. In the 1960s, the closest thing to a music video was the filmed performances of the groups television appearances. In these videos they would all wear the same and stay in sync with movement throughout.




Completely contrasting this, 30 years later the Spice Girls completely changed the stereotype of the girl group videos, giving each member their own individuality and character. They did this through clothing and through the narrative of the video, also a newer concept to the girl group genre. Typically this individuality was mainly seen in boy bands. Nowadays, the most frequent appearance of the girl group is some individuality, for example they all may be wearing different things but all the same colour scheme, or all the same but different colours. This is seen in bands such as The Saturdays.



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